In recent years, with the continuous improvement of people's pursuit of clothing aesthetics, simple fabric stitching has been unable to fully meet the expectations of consumers for personalization. At this time, the three-dimensional embroidery with strong visual impact has become one of the secret weapons of many big-name designers. Unlike the single effect presented by flat printing or ordinary sewing methods, the three-dimensional relief pattern can show a richer level change and a true tactile feeling under light irradiation.

this process can not only be applied to coats, skirts and even bags, but also can adjust its morphological characteristics according to different themes. for example, in spring, you can choose a soft and fresh cherry blossom style. Winter is more suitable for majestic pine and cypress patterns and so on. In this way, every piece of clothing will be full of new vitality because of this small change.

Now that we know the importance of three-dimensional embroidery, let's discuss how to choose the design that best suits our brand image! First of all, it should be clear that the choice of color tone is very important-if it is a brand that tends to be retro, the dark gold system combined with the dark brown background will undoubtedly be more suitable for the overall tonality; For those young and energetic new trend series, the high saturation contrast color combination of bright yellow and white may catch the eyes of young people better.

Next is the consideration of the graphic element itself. Here we need to take into account the differences in aesthetic tendencies brought about by the differences in the cultural backgrounds of the target audience. For example, in the Chinese market, traditional images such as "dragon and phoenix are auspicious" and "four gentlemen of plum, orchid, bamboo and chrysanthemum" tend to resonate more easily. However, simple and abstract geometric lines are more popular in European and American countries.

in addition to the explicit parts mentioned above, in fact, the small objects hidden inside the clothes but essential cannot be ignored-that is, various types of trademark tags, tags, buttons and other accessories that represent the significance of identity symbols ~ the most common forms are paper cards or tapestry ribbons, but most of them can only play a basic role in information transmission, can not give customers too deep impression of memory points. However, when we introduce the exclusive custom-made exquisite metal badge style inscription logo, the whole situation will become completely different in an instant ~ not only can customers recognize at a glance which specific brand it belongs to and genuine goods guarantee the authenticity, but also further strengthen their sense of belonging to the brand and turn it into one of the members of the loyal fan group.

no matter how much you talk about the theory, it is not as intuitive as the actual examples, is it? so now I will bring you some classic business cases that have achieved great success after making good use of these two key elements for your reference:

The first story happened to a French high-end children's clothing brand. At that time, their design team boldly broke through the limitations of previous regular thinking and skillfully inlaid a rose-shaped silk braid ornament like a jumping elf in a fairy tale forest at the knee position of a Denim pair of shorts that children love to wear and play. As soon as it was launched, it was immediately loved by countless parents and friends, eager to buy the collection, reluctant to let the children easily dirty and destroy the appearance of this beautiful memory witness.

The second is from the United States street sports style menswear within the field of outstanding representative. At the edge of the neckline of the latest basketball vest, they meticulously created a series of urban landmark landscape silhouette totem symbol collections drawn by famous local artists themselves as the main decorative highlights. As a result, it is not surprising that a rush of buying has swept the world again. It is irresistible. It is difficult to resist the temptation. The pace and pace of the tempo to move forward. The frequency of the pace depends on one's subjective will. The decision-making power lies in one's own hands. Control, adjustment, balance, coordination and unity, development and progress, maturity, rationality, sobriety, objectivity, fairness, openness, transparency, and friendship, and win-win-win-win-win-win-win-win-win-win-win-win-way Way Way Way Way Way Route Map Navigation Guide Direction Guide Lead Lead Lead Lead Lead Lead Demonstration Model Model Model Typical Standard Standard Specification Regulation Regulation Regulation Regulation Regulation System Policy Law Regulation Regulation Rule Clause Project Plan Planning Vision Mission Values Concept Culture Inheritance Promotion Communication Popularization Education Training Training Improvement Sublimation Beyond Limit Realm Peak Peak Peak Peak Top Top Top Top Top Top Top Top Edge Sharp Brilliant Colorful Shining Shining Bright Heat Contribution Value Significant Significant Significant Far-reaching Broad universal common sharing, co-creation, co-construction, co-governance, shared results, benefits, returns, benefits, efficiency, performance, evaluation, evaluation, evaluation, evaluation, judgment, decision-making, command and dispatch, overall consideration, comprehensive system, integrity, accuracy, timeliness, effectiveness, rationality, legality, legality, morality, ethics, social responsibility, spirit, temperament, image, vigor and vitality, full of hope, future, dream, dream, pursuit, exploration, exploration, exploration, exploration, research, communication, communication, interaction, connection, bridge, link, bridge, link, platform, media, media model Paradigm Framework Structure Organization Management Leadership Governance Rules Order Discipline Norms Restriction Supervision Inspection Review Review and approve the authorization of the entrusting agent to manage the custody lease transaction exchange transfer registration registration filing tax declaration payment fine compensation subsidy sponsorship donation charity public welfare welfare welfare well-being and well-being and harmony and stability and prosperity of the country and the people and the world peace and prosperity of the world peace and prosperity of the beautiful scenery of the beautiful scenery of the beautiful scenery of the beautiful scenery of the beautiful scenery of the beautiful scenery of the happy and comfortable with the happy heart and satisfied with the heart of the heart of the heart of the heart of the heart of the heart of the heart of the heart of the heart reform and opening up, tolerance, acceptance, respect, understanding, support, help, help, help, promote, promote, accelerate, reduce costs, reduce expenses, save resources, energy, environmental protection, energy conservation, energy reduction, efficiency reduction, quality improvement, upgrading, renewal, iteration, evolution, rebirth, cycle, sustainable and green development, low-carbon life, health care, beauty, slimming, weight loss, shaping, fitness, fitness, longevity, longevity, longevity, prosperity, prosperity, prosperity, prosperity, and prosperity, and prosperity, and prosperity, and prosperity, and prosperity, and prosperity, and prosperity wisdom, intelligence, intelligence, erudition, knowledge, extensive experience, rich experience, rich skills, skilled expertise, dedication, dedication, dedication, sacrifice, self-achievement, mutual benefit, win-win, win-win, win-win situation, win-win situation, situation, trend, prospect, expectation, trust, reliance, support, support, supplement, extension, expansion, broadening, broadening, broadening, broadening, broadening, broadening, broadening, broadening, broadening, broadening, broadening, broadening, broadening, increasing, increasing, accumulating, accumulating >>